{"id":2736,"date":"2016-06-18T06:04:46","date_gmt":"2016-06-18T06:04:46","guid":{"rendered":"http:\/\/test.thememount.com\/?p=2736"},"modified":"2016-11-23T10:04:53","modified_gmt":"2016-11-23T10:04:53","slug":"15-things-you-need-to-know-this-morning","status":"publish","type":"post","link":"https:\/\/www.hotech360.com\/tr\/15-things-you-need-to-know-this-morning\/","title":{"rendered":"Ba\u015far\u0131l\u0131 Bir Online Kampanya Y\u00fcr\u00fctmek i\u00e7in At\u0131lmas\u0131 Gereken Ad\u0131mlar"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Dijital \u00e7a\u011f, b\u00fct\u00fcn sekt\u00f6rleri oldu\u011fu gibi seyahat sekt\u00f6r\u00fcn\u00fc de derinden sarst\u0131. Tatille alakal\u0131 payla\u015f\u0131mlar\u0131n kullan\u0131c\u0131lar\u0131n sosyal medya payla\u015f\u0131mlar\u0131nda b\u00fcy\u00fck yer kaplamas\u0131, seyahat ara\u015ft\u0131rmalar\u0131n\u0131n art\u0131k b\u00fcy\u00fck \u00f6l\u00e7\u00fcde online kanallardan yap\u0131lmas\u0131 ve son olarak sat\u0131n alma i\u015flemlerinde de online kanallar\u0131n h\u0131zla di\u011fer kanallar aras\u0131nda \u00f6ne \u00e7\u0131kmas\u0131, bu alanda etkin \u015fekilde var olmay\u0131 seyahat sekt\u00f6r\u00fc i\u00e7in ka\u00e7\u0131n\u0131lmaz bir hale getiriyor. \u0130\u015fte online pazarlamada ba\u015far\u0131l\u0131 olman\u0131z\u0131 sa\u011flayacak 6 \u00f6nemli ad\u0131m…<\/p>\n

\"online-marketing\"<\/p>\n

T\u00fcm seyahat ve turizm \u015firketleri online kanallarda kendine yer a\u00e7maya \u00e7al\u0131\u015fsa da, dev \u015firketler aras\u0131nda \u00f6ne \u00e7\u0131karak t\u00fcketiciyle daha fazla bulu\u015fabilmek i\u00e7in iyi d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f ad\u0131mlar at\u0131lmas\u0131 gerekiyor. Bunun yolu da, uygun stratejilerle \u00f6ncelikle t\u00fcketicileri yakalamak, ard\u0131ndan da sat\u0131n almaya te\u015fvik etmekten ge\u00e7iyor. \u0130\u015fte ileti\u015fim ve halkla ili\u015fkiler alan\u0131nda turizm \u015firketlerine dan\u0131\u015fmanl\u0131k yapan, Jumia Travel Global PR M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Josephine Wawira\u2019n\u0131n Hospitality.net’te kaleme ald\u0131\u011f\u0131 ba\u015far\u0131 garantili online pazarlama stratejileri…<\/p>\n

ARA\u015eTIRMA:<\/strong> Hedefinizi belirledikten sonra, piyasay\u0131 analiz etmek, rakiplerinizi tan\u0131mak, ni\u015f pazar\u0131n\u0131z\u0131 tan\u0131mlamak ve hedef kitlenizi belirlemek i\u00e7in ayr\u0131nt\u0131l\u0131 bir ara\u015ft\u0131rmaya ba\u015flay\u0131n. Bu \u015fekilde, yat\u0131r\u0131m\u0131n\u0131z\u0131 nerede yapaca\u011f\u0131n\u0131z\u0131 bilmeniz ve olumlu bir sonu\u00e7 alman\u0131z kolayla\u015facakt\u0131r.<\/p>\n

SOSYAL MEDYA:<\/strong> Twitter, Facebook, YouTube, LinkedIn ve Google + gibi platformlarda var olmak t\u00fcm \u015firketler i\u00e7in \u00e7ok \u00f6nemli. Ancak, bu alanlarda yaln\u0131zca sosyal medya g\u00f6r\u00fcn\u00fcm\u00fcne sahip olmak i\u00e7in de\u011fil, markan\u0131zla takip\u00e7ileriniz aras\u0131nda g\u00fcvenilir ve inand\u0131r\u0131c\u0131 bir ili\u015fki yaratmak i\u00e7in faaliyet g\u00f6stermelisiniz. Sosyal a\u011flar arac\u0131l\u0131\u011f\u0131yla \u015firket \/ markan\u0131zla etkile\u015fim kurmak i\u00e7in bir topluluk ve bir platform olu\u015fturun. Bu ama\u00e7la \u2018hashtag\u2019 gibi y\u00f6ntemleri izleyebilirsiniz. Ayr\u0131ca, m\u00fc\u015fterilerin sorular\u0131n\u0131 ve endi\u015felerini yan\u0131tlay\u0131n. Bu tav\u0131r, onlara m\u00fc\u015fterilerinizin \u2018umurunuzda oldu\u011funu\u2019 g\u00f6sterecektir.<\/p>\n

BLOG:<\/strong> \u0130nternet sitenizin bir blog b\u00f6l\u00fcm\u00fc var m\u0131? E\u011fer yoksa, zaten tam potansiyeline ula\u015fmam\u0131\u015f olan internet siteniz, \u00e7ok daha fazla potansiyel ziyaret\u00e7i kaybediyor demektir. \u0130nternet sitenize bir blog b\u00f6l\u00fcm\u00fc entegre ederek, yaln\u0131zca kendi \u00fcr\u00fcn ve hizmetleriniz hakk\u0131nda de\u011fil, ayn\u0131 zamanda t\u00fcm sekt\u00f6r hakk\u0131nda m\u00fc\u015fterilerinize bilgi vererek, daha fazla g\u00fcven yaratma konusunda ciddi yol kat edebilirsiniz. Bu sebeple, geribildirim alabilece\u011finiz ve sosyal medya siteleri arac\u0131l\u0131\u011f\u0131yla payla\u015f\u0131labilir se\u00e7enekler i\u00e7eren etkile\u015fimli bir blog b\u00f6l\u00fcm\u00fcn\u00fcz oldu\u011fundan emin olun.<\/p>\n

ARAMA MOTORU OPT\u0130M\u0130ZASYONU:<\/strong> SEO, basit anlam\u0131yla internet sitenize do\u011fru daha fazla trafik kazanmak anlam\u0131na geliyor. Bu alanda ba\u015far\u0131ya, sitenizi t\u00fcm arama motorlar\u0131nda daha g\u00f6r\u00fcn\u00fcr hale getirerek, \u00f6zellikle de \u00f6zg\u00fcn i\u00e7erikler olu\u015fturarak ula\u015fabilirsiniz. Kaliteli trafi\u011fi internet sitenize \u00e7ekmek i\u00e7in, \u00e7evrimi\u00e7i varl\u0131\u011f\u0131n\u0131z i\u00e7in ihtiya\u00e7 duydu\u011funuz i\u00e7erik t\u00fcr\u00fcn\u00fc anlay\u0131n ve \u00fcr\u00fcn\u00fcn\u00fcz \/ hizmetinizle e\u015fle\u015fen ve s\u0131k s\u0131k aran\u0131lan anahtar kelimeler kullan\u0131n.<\/p>\n

MOB\u0130L PAZARLAMA:<\/strong> Cep telefonlar\u0131na, \u00f6zellikle de ak\u0131ll\u0131 telefonlara n\u00fcfuz etme, dijital pazarlaman\u0131n \u00f6nemli bir par\u00e7as\u0131 haline geldi. \u0130nternet sitenizi, mobil cihazlarla senkronize olacak \u015fekilde tasarlay\u0131n. Bunu, m\u00fc\u015fterilerinizin markan\u0131zla kendi konforlu ortamlar\u0131nda ve yaln\u0131zca parmaklar\u0131n\u0131n ucunu kullanarak sorunsuz bir \u015fekilde etkile\u015fime girmesini sa\u011flayan, \u2018extranet\u2019 gibi mobil uygulamalar arac\u0131l\u0131\u011f\u0131yla yapabilirsiniz.<\/p>\n

E-POSTA PAZARLAMASI:<\/strong> E-posta, denenmi\u015f ve test edilmi\u015f bir stratejidir ve e\u011fer iyi kullan\u0131l\u0131rsa, herhangi bir pazarlama kampanyas\u0131n\u0131 ba\u015far\u0131ya ula\u015ft\u0131rabilir. Bu alanda ba\u015far\u0131ya ula\u015fmak i\u00e7in, internet sitenize ba\u011flanan m\u00fckemmel bir \u015fablon tasar\u0131m\u0131 olu\u015fturmak \u00f6nemlidir. Ayr\u0131ca, e-posta kullan\u0131c\u0131lar\u0131n\u0131n \u00e7o\u011funun mobil oldu\u011funu ve e-postalar\u0131n\u0131n \u00e7o\u011funa ak\u0131ll\u0131 telefonlar\u0131 ve \/ veya tabletleri arac\u0131l\u0131\u011f\u0131yla eri\u015fmeyi tercih ettiklerini akl\u0131n\u0131zda tutman\u0131zda fayda var. Bu y\u00fczden, pazarlama postalar\u0131n\u0131z\u0131 mobil cihazlar i\u00e7in optimize etmeniz ve potansiyel m\u00fc\u015fterilerinizi ger\u00e7ek m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in servisleriniz \/ \u00fcr\u00fcnleriniz hakk\u0131nda d\u00fczenli e-postalar g\u00f6ndermeniz i\u015finize yarayacakt\u0131r.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Dijital \u00e7a\u011f, b\u00fct\u00fcn sekt\u00f6rleri oldu\u011fu gibi seyahat sekt\u00f6r\u00fcn\u00fc de derinden sarst\u0131. Tatille alakal\u0131 payla\u015f\u0131mlar\u0131n kullan\u0131c\u0131lar\u0131n sosyal medya payla\u015f\u0131mlar\u0131nda b\u00fcy\u00fck yer kaplamas\u0131, seyahat ara\u015ft\u0131rmalar\u0131n\u0131n art\u0131k b\u00fcy\u00fck \u00f6l\u00e7\u00fcde online kanallardan yap\u0131lmas\u0131 ve son olarak sat\u0131n alma i\u015flemlerinde de online kanallar\u0131n h\u0131zla di\u011fer kanallar aras\u0131nda \u00f6ne \u00e7\u0131kmas\u0131, bu alanda etkin \u015fekilde var olmay\u0131 seyahat sekt\u00f6r\u00fc i\u00e7in ka\u00e7\u0131n\u0131lmaz bir […]<\/p>\n","protected":false},"author":5,"featured_media":4460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.hotech360.com\/tr\/wp-json\/wp\/v2\/posts\/2736"}],"collection":[{"href":"https:\/\/www.hotech360.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hotech360.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hotech360.com\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hotech360.com\/tr\/wp-json\/wp\/v2\/comments?post=2736"}],"version-history":[{"count":0,"href":"https:\/\/www.hotech360.com\/tr\/wp-json\/wp\/v2\/posts\/2736\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hotech360.com\/tr\/wp-json\/wp\/v2\/media\/4460"}],"wp:attachment":[{"href":"https:\/\/www.hotech360.com\/tr\/wp-json\/wp\/v2\/media?parent=2736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hotech360.com\/tr\/wp-json\/wp\/v2\/categories?post=2736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hotech360.com\/tr\/wp-json\/wp\/v2\/tags?post=2736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}